ABOUT
Teva NXT delivers tailored investment and portfolio management solutions for offices and advisory firms, operating across all asset classes. Guided by the purpose of “making the Brazilian financial market more efficient”, Teva NXT relies on proprietary technology to generate unique insights. It combines financial science in the creation of systems and decision-making models with an obsessive focus on risk—always seeking return while preserving capital.
STRATEGY
Teva NXT stands out for its clever use of technology and disciplined risk management, shaping a smarter way to invest. But the challenge was clear: how do you reveal a brand that works mostly in the background—often unseen, yet highly distinctive? To answer this, we turned to behavioral science. Inspired by the study “The Effects of Overt Head Movements” by Gary L. Wells and Richard E. Petty, the new identity leverages subconscious cues to amplify Teva NXT’s purpose in the minds of its stakeholders. This research became the foundation for a brand system that subtly influences perception, giving a silent yet powerful voice to Teva NXT’s unique approach.
WORDMARK & SYSTEM
The wordmark embodies the brand’s commitment to modernize and optimize the Brazilian financial market. By highlighting the word NXT as a symbol of progress and innovation, and positioning it in a rising structure to the right of TEVA, the mark conveys momentum and forward movement. The diagonal alignment, also inspired by the behavioral study, was applied across the design system as a strategic visual device. This upward dynamic guides the viewer’s gaze, seamlessly connecting key elements such as titles and the logo. It not only reinforces Teva NXT’s identity but also adds a sense of sophistication and movement that feels distinctly its own.
COLORS
The vibrant color palette, when contrasted with deep black, injects energy and modernity into the brand. It places Teva NXT in a constant state of high performance—“plugged into 220”—while reinforcing efficiency, boldness, and sophistication.
CREATIVE CODE
At the core of Teva NXT’s visual DNA is a proprietary tool that transforms raw data into generative graphics. These forms—shifting between letters, numbers, and geometric shapes—visualize the brand’s tech-driven essence and the infinite possibilities behind its decision-making systems. The result is a flexible design layer that makes the invisible intelligence of Teva NXT tangible.
MOTION BEHAVIOR
Motion behavior was designed to reflect Teva’s core metaphor: building a new market infrastructure. Animations reveal elements block by block, rising from the bottom up — just like a foundation being laid.
CREDITS
Com mais de 15 anos de experiência no mercado, a Geonav estabeleceu uma sólida reputação no setor B2B, oferecendo soluções tecnológicas que descomplicam a vida das pessoas. Com um portfólio abrangente, a empresa oferece desde cabos e carregadores até produtos para automação residencial. Ao longo dos anos, a Geonav tem se destacado por fornecer produtos e serviços inovadores, que facilitam o dia a dia das pessoas e promovem um melhor relacionamento com a tecnologia.
BRAND STRATEGY
VISUAL IDENTITY
CUSTOM TOOL
LOGO
WEBSITE
MOTION
ABOUT
Teva NXT delivers tailored investment and portfolio management solutions for offices and advisory firms, operating across all asset classes. Guided by the purpose of “making the Brazilian financial market more efficient”, Teva NXT relies on proprietary technology to generate unique insights. It combines financial science in the creation of systems and decision-making models with an obsessive focus on risk—always seeking return while preserving capital.
STRATEGY
Teva NXT stands out for its clever use of technology and disciplined risk management, shaping a smarter way to invest. But the challenge was clear: how do you reveal a brand that works mostly in the background—often unseen, yet highly distinctive? To answer this, we turned to behavioral science. Inspired by the study “The Effects of Overt Head Movements” by Gary L. Wells and Richard E. Petty, the new identity leverages subconscious cues to amplify Teva NXT’s purpose in the minds of its stakeholders. This research became the foundation for a brand system that subtly influences perception, giving a silent yet powerful voice to Teva NXT’s unique approach.
WORDMARK & SYSTEM
The wordmark embodies the brand’s commitment to modernize and optimize the Brazilian financial market. By highlighting the word NXT as a symbol of progress and innovation, and positioning it in a rising structure to the right of TEVA, the mark conveys momentum and forward movement. The diagonal alignment, also inspired by the behavioral study, was applied across the design system as a strategic visual device. This upward dynamic guides the viewer’s gaze, seamlessly connecting key elements such as titles and the logo. It not only reinforces Teva NXT’s identity but also adds a sense of sophistication and movement that feels distinctly its own.
COLORS
The vibrant color palette, when contrasted with deep black, injects energy and modernity into the brand. It places Teva NXT in a constant state of high performance—“plugged into 220”—while reinforcing efficiency, boldness, and sophistication.
CREATIVE CODE
At the core of Teva NXT’s visual DNA is a proprietary tool that transforms raw data into generative graphics. These forms—shifting between letters, numbers, and geometric shapes—visualize the brand’s tech-driven essence and the infinite possibilities behind its decision-making systems. The result is a flexible design layer that makes the invisible intelligence of Teva NXT tangible.
MOTION BEHAVIOR
Motion behavior was designed to reflect Teva’s core metaphor: building a new market infrastructure. Animations reveal elements block by block, rising from the bottom up — just like a foundation being laid.
CREDITS
Com mais de 15 anos de experiência no mercado, a Geonav estabeleceu uma sólida reputação no setor B2B, oferecendo soluções tecnológicas que descomplicam a vida das pessoas. Com um portfólio abrangente, a empresa oferece desde cabos e carregadores até produtos para automação residencial. Ao longo dos anos, a Geonav tem se destacado por fornecer produtos e serviços inovadores, que facilitam o dia a dia das pessoas e promovem um melhor relacionamento com a tecnologia.
SAY HI →
SAY HI →
DESIGN
DESIGN
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by
FEL
FEL