ABOUT
CADA is the platform that brings together the most efficient and accessible indexed funds for Brazilian investors who seek the freedom to have full control over their money.
STRATEGY
In Brazil, ETFs represent only 1% of the investment market, compared to 51% in the USA, highlighting significant growth potential. Rather than relying on conventional "Trust Me with Your Money" advertising, CADA adopts a more engaging approach with the message "I Can Draw It for You" (Posso desenhar pra você). This reflects the individuality and diversity that strengthen our society and the market, emphasizing unique growth opportunities.
LOGO
The logo symbolizes systemic growth, embodying elegance and strength. The wordmark features a modernist slab serif, evoking a sense of sophistication akin to polished stone or premium materials that align with the brand's identity.
MOTION BEHAVIOR
The brand idea translates into dynamic motion, with boxes entering and expanding to create adaptable spaces. This movement flows diagonally to the right, inviting engagement and interaction.
COLOR & PATTERN
Utilizing desaturated tones, the color palette offers a vintage yet contemporary vibe, moving away from traditional blues and greens commonly found in the investment sector. Inspired by Brazil's lush landscapes, we incorporate textures that reflect the diversity of its flora. The design overlays three distinct Brazilian plants and trees, celebrating the country's rich natural heritage.
CREDITS
Creative DirectionFelipe SouzaStrategyIsabel, ManuelaNamingFloemaVerbal IdentityFloemaDesignAdson Rodrigues, Felipe SouzaMotion BehaviorFelipe Souza
BRAND STRATEGY
VISUAL IDENTITY
LOGO
WEBSITE
MOTION
